Sergei Shabunin’s name is known to all fans of creativity and style. The owner of his own fashion house SS Sergei Shabunin, award winner of the Societa Italia (Milan, 2011), constant participant of the Kazakhstan Fashion Week, inventor and patent holder of the processing of furs and fabrics, Shabunin always surprises his audience. He likes to combine incongruous, and there is a wonderful harmony of the image that stems from this. The paradox that the fashion critics and historians are trying to unravel.